Dogs Out 5K Trail Race & Fun Run
Integrated Digital Campaign
This project was completed as an assignment per the course GRA358: Integrated Digital Campaign Design with Southern New Hampshire University.
The client Dogs Out 5K Trail Race and Fun Run required two digital ads for promoting their annual charity run: a static advertisement and an animated banner advertisement. These advertisements were created with the goal to increase participation in the marathon event by the target audience of active Millennial to Gen X college-educated professionals, families, and dog-lovers. Active, fun, and welcoming energy was key in these deliverables to encourage animal-loving athletes of all levels.
Static Advertisement
Images of athletes engaged in the event with their pets were arranged in a collage cut from the paw-print shape used in the client’s logo. Adding energy and playfulness are the bright campaign colors outlining this collage and sprinkled in the copy of the ad welcoming “runners, walkers, and animal lovers” to participate.
Animated Digital Ad
The playfulness of the previous ad is repeated with the paw-print shapes from the logo in the campaign colors “stepping” across the banner ad, bringing the viewer’s eye to the “Participate in-person or online!” copy and call-to-action.
Image attributions:
“A Man Running Together with his Pet Dog” by Marcelo Oliveira Santana is Free to Use under the Pexels License.
“Dogs with Colorful Scarves” by Nanda Mends is Free to Use under the Pexels License.
“Man Training Dog” by Dirk Hei is Free to Use under the Pexels License.
“Woman Enjoying Outdoor Time with Husky in Adana” by Duran Ekiz is Free to Use under the Pexels License.
“Woman Running with Her Pet Dog” by Matthew Edington is Free to Use under the Pexels License.