NP Thyroid®
Branded Thank You Cards
NP Thyroid® is a registered trademark of Acella Pharmaceuticals, LLC.
NOTE: No product shown on this site is being used an advertisement for said product nor makes any claim of safety or efficacy. All images included are to be viewed as examples of design work that I created.
During an inter-company preceptorship with Alora Pharmaceuticals, the NP Thyroid® product sales team approached me to design two horizontal A2 bi-fold “thank you” greeting cards for the products’ sales team. The team required two designs: one “generic” design applicable to any season, and one “seasonal” spring-themed design, both aligned with the NP Thyroid® brand while in compliance with pharmaceutical advertising requirements.
An additional feature of the cards is a four-corner die-cut on the interior of the card that would allow the sales team to attach their business card to greeting card without needing additional adhesive materials. This feature is especially handy for lessening the load of promotional materials carried by those on the road.
Seasonal Thank You Greeting Card Design Proposals
The brandmark for NP Thyroid® already has a touch of “spring” in the “butterfly” shape referencing the thyroid gland. Deconstruction of the logo found the center green area where the blue and yellow “wings” meet made the perfect petal shape to create repeating flower patterns. The initial proposals explore the springtime whimsy of the butterfly shape in flight and interaction with the flower patterns below.
Seasonal Thank You Greeting Card Final Design
Generic Thank You Greeting Card Design Proposals
The “everyday” design explorations contrast the whimsy of the spring design with solid geometric shapes with overlaps of the brand colors echoing the logo. This simplistic, grounded approach communicates a serious, trustworthy brand.