Scoop Shoppe Ice Cream
Animated Instagram Ad
This animated advertisement was created as an assignment in the course GRA415: Multi-Channel Advertising Design with Southern New Hampshire University.
The client Scoop Shoppe requested an animated Instagram ad design highlighting their unique ice cream product to Gen Z and Millennial Audiences using brand-aligned imagery and elements.
The star shapes from the client’s brand iconography provide the perfect bullets for supporting the products unique selling points. Pops of the brand’s blue draw additional attention to the key messages and call to action, highlighted with an animated glow that sparkles from the top of the bullets down.
Image Attributions:
“Happy teenage girl with afro hair, bites lips and eats appetizing strawberry ice cream, looks positively, enjoys cold…” by wayhomestudio is licensed under Freepik’s free license.