Spotlight Center Stage
Integrated Digital Campaign
This integrated digital campaign was created as an assignment in the course GRA358: Integrated Digital Campaign Design at Southern New Hampshire University.
Spotlight Center Stage required an integrated digital campaign for an email blast, digital display ad, Instagram ad, and website homepage in promotion of their 10th season with key goals of the campaign to raise awareness of the organization and increase contributions of volunteer sign-ups, season ticket purchases, and donations to the target audiences of current patrons, theatre volunteers, families, and philanthropic organizations.
The themes of the campaign are community engagement and excitement of performance art with the central message there is a role for all to “join the spotlight” at Spotlight Center Stage.
Website Landing Page Design
Email Blast Design
Digital Display Ad
Instagram Ad
Image Attributions:
“Girl in a Red Hood Lying on the Stage” by Rubén Ostria Baltazar is Free to Use under the Pexels License.
“Group Of People Having A Meeting” by cottonbro studio is Free to Use under the Pexels License.
“Group of People in Yellow Long Sleeve Shirt Raising Hands” by Pavel Danilyuk is Free to Use under the Pexels License.
“Group of People Sitting on Chair on Stage” by cottonbro studio is Free to Use under the Pexels License.
“Man and Woman Dancing” by Pavel Danilyuk is Free to Use under the Pexels License.
“Two Dancing Men on Stage” by Malik Talha is Free to Use under the Pexels License.
“Two Men And Woman Wearing Different Costumes” by cottonbro studio is Free to Use under the Pexels License.
“Woman Standing Behind Red Curtain” by cottonbro studio is Free to Use under the Pexels License.